OWNING ONLINE SHOPPING IN WEST AFRICA
In West Africa there are barriers which make shopping difficult for our customers. Like any other developing market, our customers want to feel like they are moving forward along with the rest of the world. As a result, there is an interest in products which represent growth and progress for themselves and their countries. Mastercard and Banque Atlantique celebrated individual countries and how each place within Africa is developing as the online world becomes more and more accessible - inspired by Banque Atlantique's positioning of ‘Grandir. Emsemble.’ The concept showcases how you can have access to more with Mastercard as we remove limitations by letting you shop online in the most secure way, and get whatever you buy delivered to your door – making Banque Atlantique and Mastercard the pioneers in this new way of shopping.
Key Lead Visual: Burkina Faso
Key Lead Visual: Ivory Coast
